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Destination Image and Loyalty : Comparison between Asia Pacific and European Tourists in Sri Lanka

Ranasinghe, Ruwan - 2021

Destination Image (DI) and tourists’ Destination Loyalty (DL) have been attractive topics in tourism discourse though comparisons of different tourist groups are dearth. It is questionable whether DI and behavioral intentions remain same within different groups from different regions. Tourism...

Persistent link: https://www.econbiz.de/10013251374

Reflections from Elephant' to Lion² : the critical impact factors on Indian tourist's loyalty to Sri Lanka

Ranasinghe, Ruwan; Li, Cheng - In: International journal of leisure and tourism marketing … 5 (2016/2017) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10011937901

Customer satisfaction and customer loyalty : leading super markets in Jaffna Destrict, Sri Lanka

Kumaradeepan, V.; Pathmini, M. G. S. - In: Inventi impact: retailing & consumer services (2018) 2, pp. 62-71

Persistent link: https://www.econbiz.de/10012130294

Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka

Gurunathasivam, S.; Samarasinghe, G. D.; Kuruppu, G. N. - In: Vidyodaya journal of management : VJM 9 (2023) 2, pp. 109-137

Persistent link: https://www.econbiz.de/10014384055

Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka

Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana; … - In: Digital influence on consumer habits : marketing …, (pp. 19-36). 2024

Persistent link: https://www.econbiz.de/10014552084

The role of personality traits in promoting customer citizenship behaviour : special reference to the homestay tourism context in Sri Lanka

Lakmali, Shanika; Kajendra, Kanagasabai - In: South Asian journal of marketing 2 (2021) 2, pp. 148-167

Purpose - This study aims to explore customer personality traits as an antecedent of customer citizenship behaviour which positively facilitates service providers. Design/methodology/approach - This study follows the positivism research paradigm. Hence, primary data were collected from 250...

Persistent link: https://www.econbiz.de/10013341419

Impact of firm-created and user-generated social media marketing on customers' purchase intention in the fashionwear industry : evidence from Sri Lanka

Sandunima, Kaluarachchi Chamodi; Jayasuriya, Nisha - In: South Asian journal of marketing 5 (2024) 1, pp. 61-73

Purpose - This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the...

Persistent link: https://www.econbiz.de/10015049736

A study of the impact of relationship marketing on cross-buying

Vyas, Vishal; Raitani, Sonika - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 79-108

Persistent link: https://www.econbiz.de/10011304647

Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks

Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021

Persistent link: https://www.econbiz.de/10012585702

The role of relationship marketing to building loyalty on bank customers

Zaid, Sudirman - 2020

Persistent link: https://www.econbiz.de/10012266380