Prior studies have questioned the degree of anonymity of thedouble-blind review process for scholarly research articles. Forexample, one study based on a survey of reviewers concluded that authorsoften could be identified by reviewers using a combination of theauthor's reference list and the...

Viral or buzz marketing takes advantage of communication linkages topropagate positive influence regarding a product or service.TelE-commerce is an ideal domain within which to study viral marketing,because communication linkages can be observed. In this paper, we followa new telE-commerce...

Network-based marketing refers to a collection of marketing techniquesthat take advantage of links between consumers to increase sales. Weconcentrate on the consumer networks formed using direct interactions(e.g., communications) between consumers. We survey the diverseliterature on such...

Researchers and practitioners increasingly are gaining access to data onexplicit social networks. For example, telecommunications and technologyfirms record data on consumer networks (via phone calls, emails,voice-over-IP, instant messaging), and social-network portal sites suchas MySpace,...

An ongoing debate questions whether TV viewers can spread their attention across multiple devices while watching TV. As a result, recent research has focused on understanding media cross-effects, particularly the relationship between TV viewing and simultaneous Internet usage. However, little...

A data mining (DM) process involves multiple stages. A simple, but typical, process might includepreprocessing data, applying a data-mining algorithm, and postprocessing the mining results. Thereare many possible choices for each stage, and only some combinations are valid. Because of thelarge...

A data mining (DM) process involves multiple stages. A simple, but typical, process might includepreprocessing data, applying a data-mining algorithm, and postprocessing the mining results. Thereare many possible choices for each stage, and only some combinations are valid. Because of thelarge...

Thousands of business news stories (including press releases, earningsreports, general business news, etc.) are released each day. Recently, informationtechnology advances have partially automated the processing ofdocuments, reducing the amount of text that must be read. Current techniques(e.g.,...