Similar Search Results

Brand tribalism in technology and sport : determinants and outcomes

Sierra, Jeremy J.; Taute, Harry A. - In: The journal of brand management : an international journal 26 (2019) 2, pp. 209-225

Persistent link: https://www.econbiz.de/10012060060

Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana

Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181

Persistent link: https://www.econbiz.de/10012003552

Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting

Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018

Persistent link: https://www.econbiz.de/10011825173

Consumer perception on basic spice : a comparative study between branded & open spice

Roy, Mihir Kumar; Mouri, Rezuana Sharmin - In: Bangladesh journal of political economy 31 (2016) 4, pp. 259-280

Persistent link: https://www.econbiz.de/10011847360

Modeling brand immunity : the moderating role of generational cohort membership

Saju, B.; Harikrishnan, K.; Anand, S. Joseph Jeya - In: The journal of brand management : an international journal 25 (2018) 2, pp. 133-146

Persistent link: https://www.econbiz.de/10011891243

"My store my brand" - a critical review of online and offline private label brands in India

Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244

Persistent link: https://www.econbiz.de/10011933502

Brand avoidance motivators stimulate to brand equity in the mediating role of brand hate : a case of smartphone industry of Pakistan

Abid, Rizwana; Khattak, Aamir - In: Inventi impact: retailing & consumer services (2018) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10012145761

The study of brand extension among generation Y in the Indian market

Joshi, Richa; Yadav, Rajan - In: International journal of Indian culture and business … 19 (2019) 3, pp. 339-353

Persistent link: https://www.econbiz.de/10012145973

Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA

Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488

Persistent link: https://www.econbiz.de/10011799049

A Detailed Study of Consumer Buying Behavior and Brand Perception : Focused Consumers of Ncr- Delhi

Kanti, Dr. Tushar; Mangal, Er. Aayush - 2020

Center. The project involved the study of comparative analysis of consumers' buying behavior and brand perception of …, which determines their buying behavior and brand of shopping malls. Shopping malls are places for fun and entertainment …

Persistent link: https://www.econbiz.de/10014092381

A service of the

zbw