We study the effects of merger on firm entry, product variety and prices in the retail craft beer market in California … a counterfactual merger where a large brewery acquires multiple craft breweries. In most markets, we find that new firms …

product variety in the U.S. beer industry. Upon acquisition by a macrobrewer, a craft brewery reduce its product variety in … brewery access to the macrobrewer's distribution network, facilitating expansion into new markets and thereby increasing the …

This paper employs a nation-wide sample of supermarket scanner data to estimate a large brand-level demand system for … beer in the U.S. using the Distance Metric method of Pinkse, Slade and Brett (2002). Unlike previous studies, this work … former effect appears to dominate suggesting that advertising increases the overall demand for beer. We discuss the …

method to study merger effects on firm entry and product variety in the retail craft beer market in California. We simulate … an acquisition of multiple craft breweries by a large brewery and find that the acquisition would induce firm entry and …