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From consumer panels to big data : an overview on marketing data development
Van Auken, Stuart - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10011380451
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Using Big Data to Predict Consumer Responses to Promotional Discounts as Part of Sales & Operations Planning
Manikas, Andrew - 2017
Price promotions (discounts) are a well-known means by which a supply chain can stimulate demand for a product. These promotions could affect demand for a product in three ways by: 1) increasing the overall market growth, 2) stealing market share from competitors, and/or 3) increasing the amount...
Persistent link: https://www.econbiz.de/10012945966
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Predicting performance using consumer big data
Froot, Kenneth; Kang, Namho; Ozik, Gideon; Sadka, Ronnie - In: The journal of portfolio management : JPM 48 (2022) 3, pp. 47-61
Persistent link: https://www.econbiz.de/10013175432
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Measuring and forecasting retail trade in real time using card transactional data
García, Juan Ramón; Pacce, Matías; Rodrigo, Tomasa; … - In: International journal of forecasting 37 (2021) 3, pp. 1235-1246
Persistent link: https://www.econbiz.de/10012794853
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Fashion product recommendation : the predictive power of consumer and product attributes derived from Big Data
Piazza, Alexander - 2018
Persistent link: https://www.econbiz.de/10011922038
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Using big data to predict consumer responses to promotional discounts as part of sales & operations planning
Manikas, Andrew; Godfrey, Michael; Skiver, Ryan - In: International journal of management and marketing … 10 (2017) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011799819
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Predictive Analytics im Public Sector
Roth-Dietrich, Gabriele - In: Das Publicness-Puzzle : öffentliche Aufgabenerfüllung …, (pp. 185-206). 2014
Persistent link: https://www.econbiz.de/10010424934
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Spurious patterns in Google Trends data : an analysis of the effects on tourism demand forecasting in Germany
Bokelmann, Björn; Lessmann, Stefan - In: Tourism management : research, policies, practice 75 (2019), pp. 1-12
Persistent link: https://www.econbiz.de/10012063545
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Google data in bridge equation models for German GDP
Götz, Thomas B.; Knetsch, Thomas A. - In: International journal of forecasting 35 (2019) 1, pp. 45-66
Persistent link: https://www.econbiz.de/10012300574