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CRISP: Customer Response-Based Iterative Segmentation Procedures for response modeling in direct marketing
DeSarbo, Wayne; Ramaswamy, Venkatram - 1994
Persistent link: https://www.econbiz.de/10000886776
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Segmentation methods for metric conjoint analysis : a Monte Carlo comparison
Vriens, Marco; Wedel, Michel; Wilms, Tom - 1992
Persistent link: https://www.econbiz.de/10000843019
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Oligopoly in segmented markets
Ben-Zvi, Shmuel; Helpman, Elhanan - 1988
Persistent link: https://www.econbiz.de/10000757873
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Welfare analysis with convex budget sets made up of linear segments
Maddock, Rodney - 1988
Persistent link: https://www.econbiz.de/10000123448
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Product differentiation and market segmentation
McGovern, Ian - 1987
Persistent link: https://www.econbiz.de/10000339905
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Displaced capital
Ramey, Valerie A.; Shapiro, Matthew D. - 1998
Persistent link: https://www.econbiz.de/10000680246
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Dynamische Marktsegmentierung
Belz, Christian - 1995
Persistent link: https://www.econbiz.de/10000542199
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Nutzenorientierte Marktsegmentierung : ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko - 1998
Persistent link: https://www.econbiz.de/10000665347