As Jordanian telecommunication organizations have begun increasingly to communicate and interact with their consumers via the Web, providing such a service has demanded acute understanding of consumers’ requirements and appropriate provision of solutions. In this paper, we examined the impact...

The changes in market dynamics, customer-to-customer interactions, and the use of artificial intelligence have created a great concern among marketers in understanding customer behaviours such as customer loyalty. Policymakers account for the provision of quality service in terms of subscription...

In the emerging global electronic market, the creation of customer centered websites will become increasingly important. This paper uses Kano's Model of Quality to develop a conceptual framework for investigating features in the web environment that satisfy basic, performance, and excitement...