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Consumer motivations for click-and-collect and home delivery in online shopping

Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Advances in National Brand and Private Label Marketing …, (pp. 115-122). 2018

Persistent link: https://www.econbiz.de/10013277490

Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram

Ventre, Iván; Mollá Descals, Alejandro; Frasquet … - In: Economic research 34 (2021) 1,1, pp. 570-589

Persistent link: https://www.econbiz.de/10013341660

Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels

Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014460825

Acquiring customers through click-and-collect, price matching, and environmental information

Miquel-Romero, María-José; Frasquet Deltoro, Marta; … - In: Advances in National Brand and Private Label Marketing …, (pp. 47-52). 2024

Persistent link: https://www.econbiz.de/10015077055

Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment

Frasquet, Marta; Mollá Descals, Alejandro; … - In: International Journal of Retail & Distribution Management 45 (2017) 6, pp. 608-625

Purpose The purpose of this paper is to understand loyalty in the multichannel retail context. The paper analyses the interplay between offline and online loyalty and the direct and indirect effects on loyalty of brand trust and brand attachment, in a cross-cultural study....

Persistent link: https://www.econbiz.de/10014804571

Las estrategias del comercio especializado

Vallet Bellmunt, Teresa; Mollá Descals, Alejandro - In: Información comercial española : ICE : revista de … 828 (2006), pp. 137-156

Persistent link: https://www.econbiz.de/10003328398

Using store level scanner data to improve category management decisions : developing positioning maps

Gonzáles-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: European journal of operational research : EJOR 198 (2009) 2, pp. 666-674

Persistent link: https://www.econbiz.de/10003852631

Automation of warehouse management and assortment in the distribution of durable goods : an analysis for the ceramics and building supplies industry in Spain

Mollá Descals, Alejandro; Gil Saura, Irene; … - In: Journal of marketing channels : ... distribution … 16 (2009) 4, pp. 375-390

Persistent link: https://www.econbiz.de/10003912744

Retail pricing decisions and product category competitive structure

González-Benito, Óscar; Martínez-Ruiz, María Pilar; … - In: Decision support systems : DSS ; the international journal 49 (2010) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10003953524

Building a tourist typology based on motivations for visiting a cultural city

Gómez-Borja, Miguel Ángel; Lorenzo Romero, Carlota; … - In: Advances in tourism destination marketing, (pp. 233-243). 2010

Persistent link: https://www.econbiz.de/10003997866