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Application of Social Web tools to the internationalization of retail companies

Mollá Descals, Alejandro; Gómez-Borja, Miguel-Ángel; … - In: Journal of business case studies 6 (2010) 7, pp. 31-36

Persistent link: https://www.econbiz.de/10008839887

Spatial mapping of price competition using logit-type market share models and store-level scanner-data

González-Benito, Ó.; Martínez-Ruiz, M. P.; Mollá … - In: Journal of the Operational Research Society : OR 60 (2009) 1, pp. 52-62

Persistent link: https://www.econbiz.de/10003856058

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818

Consumer receptiveness to international retail expansion : a cross-cultural study of perceptions of social and economic influence of foreign retailers

Eckman, Molly; Sakarya, Sema; Hyllegard, Karen; Gomez … - In: The international review of retail, distribution and … 25 (2015) 3, pp. 260-275

Persistent link: https://www.econbiz.de/10011376916

Internationalization of SME retailer : barriers and the role of public support organizations

Fayos Gardó, Teresa; Calderón García, Haydeé; … - In: International journal of retail & distribution management 43 (2015) 1, pp. 183-200

Persistent link: https://www.econbiz.de/10010526540

Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

An overview about fashion retailing sector : UK versus Spain

Mollá Descals, Alejandro; Lorenzo-Romero, Carlota; … - In: International business and economics research journal 11 (2012) 13, pp. 1439-1446

Persistent link: https://www.econbiz.de/10009699611

Using support vector semiparametric regression to estimate the effects of pricing on brand substitution

Martínez-Ruiz, María Pilar; Mollá Descals, Alejandro; … - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 533-557

Persistent link: https://www.econbiz.de/10003746194

El apoyo a la internacionalización del sector minorista en España : un enfoque desde las necesidades

Fayos Gardó, Teresa; Calderón García, Haydeé; … - In: Información comercial española : ICE : revista de … 871 (2013), pp. 145-161

Persistent link: https://www.econbiz.de/10010206017

Consumer Response to Crisis : A Time-Series Analysis of Purchases and Use of Promotions for Beer Product Category

Mollá Descals, Alejandro - 2014

During those periods when consumers' purchasing power decreases, retailers must develop commercial policies according to the new situation. In this context, promotions that may involve monetary savings for the consumer may look especially attractive. However, to propose commercial policies in...

Persistent link: https://www.econbiz.de/10013046071