The main purpose of this study is to develop a mediating effect understanding of trust on service customer satisfaction and customer loyalty relationship in Malaysia rural tourism. The Structural Equation Model (SEM) used to analyze the casual relationships among customer satisfaction, customer...

The main purpose of this study is to develop a mediating effect understanding of customer satisfaction on service quality and trust relationship in Malaysia rural tourism. The model was developed and later tested by adopting the partial Least Square (PLS) procedure on data collected from a...

This study aims to examine the mediating effect understanding of trust on service quality and customer loyalty relationship in Malaysia rural tourism. The model was developed and later tested by adopting the Partial Least Square (PLS) procedure on data collected from a survey that yielded 295...

The aim of this study is to develop an indirect effect of understanding service quality, customer satisfaction and customer loyalty in Malaysia rural tourism. The model was designed and later examined by utilizing the Partial Least Square (PLS) procedure on data collected from a survey that...

Social considerations and potential for innovation in resource and technological exploitation processes have dominated traditional ideas of regional development. Similar to how regional economic progress is sometimes expressed in terms of job creation and rising property prices. An alternate...

The aim of this study is to develop a mediating effect understanding of customer satisfaction on service quality and trust relationship in Malaysia commercial banking industry. The model was developed and later tested by adopting the partial Least Square (PLS) procedure on data collected from a...

The purpose of this study is to develop a direct effect understanding of service quality, customer satisfaction and trust on customer loyalty in Malaysia rural tourism. The Structural Equation Model (SEM) used to analyze the casual relationships between independent variables and dependent...

The aim of this study is to develop a direct effect understanding of service quality, customer satisfaction and image on customer loyalty in Malaysian commercial banking industry. The Structural Equation Model (SEM) adopted to analyze the casual relationships between exogenous variables and...