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Purpose – This study aims to explain the internationalization speed of e‐commerce companies (ECCs). Design/methodology/approach – Based on the archive data of the American ECCs, the study used multiple regression analysis to estimate the influences of a number of micro‐ and...
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The internet, web and related information technologies have proven to betransformational. While these technologies have impacted all parts of the corporation,the marketing function has perhaps been most affected. E-marketing is now a significantpart of every global corporation's marketing...
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Given the increasingly competitive environment characterizing many industries, customer service, specifically, post-sales technical support, has evolved as a key source of differentiation and profits. Against this backdrop, firms are looking to cross-sell products during customer service...
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