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Older audiences and digital media : focus on Romania
Ivan, Loredana; Schiau, Ioana - In: Management dynamics in the knowledge economy 6 (2018) 3/21, pp. 423-447
Persistent link: https://www.econbiz.de/10012118691
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Nutzung und Akzeptanz von E-Commerce
Schenk, Michael; Wolf, Malthe - 2001
Persistent link: https://www.econbiz.de/10001626753
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Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara; Cai, Xiao - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
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Impacts of iPad attributes, Lifestyles and media dependency on adoption of iPad and intensity of iPad usage in Mainland China
Kevin, Li Xinpeng - 2012
China, among which 217 were iPad users and 406 were non-users. Results of regression analyses show that application …
Persistent link: https://www.econbiz.de/10009733073
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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih (ed.); Darıcı, Burak (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012618053
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Does media usage affect pro-environmental attitudes and behaviors? : evidence from China
Awan, Tahir Mumtaz; Zhang, Xuan; Zhou, Yang; Zhou, Zhiping - In: International review of economics & finance : IREF 82 (2022), pp. 307-317
Persistent link: https://www.econbiz.de/10013543124
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How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
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Exploring the sustainable influencing factors of audience loyalty of Chinese sports live broadcast platform based on SEM model
Zou, Yao; Zhang, Xizhi; Zheng, Weitao; Huang, Zhiyong - In: Technological forecasting & social change : an … 189 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014266197
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Can travel apps improve tourists' intentions? : investigating the drivers of Chinese Gen Y users' experience
Gao, Ziyi; Hwa, Jacky Cheah Jun; Lim Xin Jean; Ng, Siew Imm - In: Journal of vacation marketing 30 (2024) 3, pp. 505-534
Persistent link: https://www.econbiz.de/10014631998
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Programmies als Quotenacher? : der Einfluss von Spielfilmankündigungen in der Programmpresse auf den Ausstrahlungserfolg der Filme im Fernsehen
Lenz, Michael; Tiele, Annekaryn; Klimmt, Christoph - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 4, pp. 10-21
Persistent link: https://www.econbiz.de/10003906980