In recent decades, much comparative testing has been conducted to determine which forecasting methods are more effective under given conditions. This evidence-based approach leads to conclusions that differ substantially from current practice. This paper summarizes the primary findings on what...

Problem: The scientific method is unrivalled as a basis for generating useful knowledge, yet research papers published in management, economics, and other social sciences fields often ignore scientific principles. What, then, can be done to increase the publication of useful scientific...

In important conflicts such as wars and labor-management disputes, people typically rely on the judgment of experts to predict the decisions that will be made. We compared the accuracy of 106 forecasts by experts and 169 forecasts by novices about eight real conflicts. The forecasts of experts...

Competitor-oriented objectives, such as market-share targets, are promoted by academics and are commonly used by firms. A 1996 review of the evidence, summarized in this paper, found that competitor-oriented objectives reduced profitability. We describe new evidence from 12 studies, one of which...

Competitor-oriented objectives, such as market-share targets, are promoted by academics and are commonly used by firms. A 1996 review of the evidence, summarized in this paper, found that competitor-oriented objectives reduced profitability. We describe new evidence from 12 studies, one of which...

Kesten Green and J. Scott Armstrong answer this question by describing experiments they conducted, asking experts as well as university students to make predictions based on some similar situations, using structured analogies and simulated interaction. They were amazed by some of the results

This article reviews experimental evidence on the effects of policies intended to promote behavior by firms that is more socially responsible and less socially irresponsible. Corporate social responsibility (CSR) can provide firms with opportunities for profit, but changes are likely to increase...

Competitor-oriented objectives, such as market-share targets, are promoted by academics and are common in business. A 1996 review of the evidence indicated that this violation of economic theory led to reduced profitability. We summarize the evidence as of 1996 then describe evidence from 12 new...

We looked at evidence from comparative empirical studies to identify methods that can be useful for predicting demand in various situations and to warn against methods that should not be used. In general, use structured methods and avoid intuition, unstructured meetings, focus groups, and data...