Predictive Validity of Evidence-Based Persuasion Principles : An Application of the Index Method
Year of publication: |
2015
|
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Authors: | Armstrong, J. Scott |
Other Persons: | Green, Kesten C. (contributor) ; Du, Rui (contributor) ; Graefe, Andreas (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Extent: | 1 Online-Ressource (23 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 15, 2015 erstellt |
Other identifiers: | 10.2139/ssrn.2660714 [DOI] |
Classification: | C5 - Econometric Modeling ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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