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Portuguese Abstract: Exploramos vários jogos diferenciais para simular a competição entre duas firmas em Preço, Publicidade, e Preço e Publicidade simultâneamente. Os resultados reforçam conclusões importantes na literatura e complementam-na, permitindo analisar a competição em dois...
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of the socalled neoclassical approach with Herbert Simon’s organizational theory can be considered an important part of …
Persistent link: https://www.econbiz.de/10014202486
microeconomic theory of optimal production and check under which assumptions on fixed and/or variable costs solutions may fail to …
Persistent link: https://www.econbiz.de/10014159703
As paid search becomes the mainstream platform for online advertising today, competition further intensifies. The main objective of this research is two-fold. On the one hand, we want to understand, in the context of paid-search advertising, the effects of competition (measured by number of ads...
Persistent link: https://www.econbiz.de/10014038711
This paper discusses the evolution of decision theory after Savage's Foundations. Two developments are examined. First …, it is presented the rationale of Shackle's proposal to abandon probabilistic decision making. Second, it is discussed the …-additive probabilistic decision making. The main outgrowth of the paper is that the similarities between the non-additive approach and …
Persistent link: https://www.econbiz.de/10014074083
–weight of the evidence approach to decision making from the A Treatise on Probability, that Keynes integrated into the General … Theory by way of his definition of uncertainty on p.148 in chapter 12 of the General Theory, with the “Heuristics and Biases … (errors)” approach of Kahneman and Tversky. Uncertainty was defined in the General Theory as an inverse function of the weight …
Persistent link: https://www.econbiz.de/10012950042
model based in utility theory to determine the likelihood that an asset will generate a return in excess of the risk …
Persistent link: https://www.econbiz.de/10013160225
probabilistic approach to decision theory are more important than usually admitted. The paper discusses the grounds on which the … ambiguity surrounding the decision-maker in Ellsberg's urn experiments can be deemed analogous to the uncertainty faced by … the criteria for decision under uncertainty they put forward. The paper establishes a link between Ellsberg's and Shackle …
Persistent link: https://www.econbiz.de/10013144078
theory. Specifically, he constructed his own concept of subjective uncertainty called potential surprise to replace …
Persistent link: https://www.econbiz.de/10013415891