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In recent years, the banking industry, along with many corporal industries, is undergoing faster transformations. Banks are at the front position in Internet and technology-adoption processes. In today's world, customers expect superior quality services from banks which if contented, could end...
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This paper examines the factors that influence customer loyalty towards Internet banking and how the measure of customer loyalty differs between public and private sector banks. A previously proposed model of customer satisfaction developed by the researchers has been used in this study as the...
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