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326
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49
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47
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26
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19
Iyer, Gopalkrishnan R.
18
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16
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14
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Ma, Yu
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ECONIS (ZBW)
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271
Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of business research : JBR
59
(
2006
)
10
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10007387203
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272
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 136-153
Persistent link: https://www.econbiz.de/10007278446
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273
Socialization, Gender, and Adolescents' Self-Reports of Their Generalized Use of Product Labels
Mangleburg, Tamara F.
;
Grewal, Dhruv
;
Bristol, Terry
- In:
Journal of consumer affairs : official publication of …
31
(
1997
)
2
,
pp. 255-279
Persistent link: https://www.econbiz.de/10007364720
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274
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
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275
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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276
Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider
Montoya-Weiss, Mitzi M.
;
Voss, Glenn B.
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
4
,
pp. 448-458
Persistent link: https://www.econbiz.de/10006150954
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277
SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Impact of Technology on the Quality-Value-Loyalty Ch...
Parasuraman, A.
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
1
,
pp. 168
Persistent link: https://www.econbiz.de/10006152478
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278
SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Serving Customers and Consumers Effectively in the Twent...
Parasuraman, A.
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10006152492
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279
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
Sirgy, M.Joseph
;
Grewal, Dhruv
;
Mangleburg, Tamara F.
; …
- In:
Journal of the Academy of Marketing Science
25
(
1997
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10006153537
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280
The Influence of Store Environment on Quality Inferences and Store Image
Baker, J.
;
Grewal, Dhruv
;
Parasuraman, A.
- In:
Journal of the Academy of Marketing Science
22
(
1994
)
4
,
pp. 328-339
Persistent link: https://www.econbiz.de/10006155366
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