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Anchoring effects of advertised reference price and sale price: The moderating role of saving presentation format
Chandrashekaran, Rajesh; Grewal, Dhruv - In: Journal of business research : JBR 59 (2006) 10, pp. 1063-1071
Persistent link: https://www.econbiz.de/10007387203
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: Journal of marketing 70 (2006) 4, pp. 136-153
Persistent link: https://www.econbiz.de/10007278446
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Socialization, Gender, and Adolescents' Self-Reports of Their Generalized Use of Product Labels
Mangleburg, Tamara F.; Grewal, Dhruv; Bristol, Terry - In: Journal of consumer affairs : official publication of … 31 (1997) 2, pp. 255-279
Persistent link: https://www.econbiz.de/10007364720
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1998 AMA Winter Educators' Conference
Grewal, Dhruv (contributor) - Winter Educators' Conference <1998, Austin, Tex.> - 1998
Persistent link: https://www.econbiz.de/10004594725
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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider
Montoya-Weiss, Mitzi M.; Voss, Glenn B.; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 31 (2003) 4, pp. 448-458
Persistent link: https://www.econbiz.de/10006150954
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - The Impact of Technology on the Quality-Value-Loyalty Ch...
Parasuraman, A.; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 168
Persistent link: https://www.econbiz.de/10006152478
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Serving Customers and Consumers Effectively in the Twent...
Parasuraman, A.; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10006152492
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Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence
Sirgy, M.Joseph; Grewal, Dhruv; Mangleburg, Tamara F.; … - In: Journal of the Academy of Marketing Science 25 (1997) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10006153537
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The Influence of Store Environment on Quality Inferences and Store Image
Baker, J.; Grewal, Dhruv; Parasuraman, A. - In: Journal of the Academy of Marketing Science 22 (1994) 4, pp. 328-339
Persistent link: https://www.econbiz.de/10006155366