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How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.; Guha, Abhijit; Grewal, Dhruv - In: Harvard business review : HBR 99 (2021) 4, pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
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Retailing management
Levy, Michael; Grewal, Dhruv - 2023 - Eleventh edition, international student edition
"The eleventh edition of Retailing Management builds on the basic philosophy of the previous ten editions. It continue to focus on both strategic and tactical issues, with an emphasis on financial considerations and implementation through merchandise and store management"--
Persistent link: https://www.econbiz.de/10012632123
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Retailing and emergent technologies
Grewal, Dhruv; Gauri, Dinesh Kumar; Das, Gopal; … - In: Journal of business research : JBR 134 (2021), pp. 198-202
Persistent link: https://www.econbiz.de/10012643740
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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M: marketing
Grewal, Dhruv; Levy, Michael - 2021 - Seventh edition, international student edition
Persistent link: https://www.econbiz.de/10012437894
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Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
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Navigating the retailing frontier through academic and practitioner collaboration
Gauri, Dinesh Kumar; Grewal, Dhruv - In: Journal of retailing 97 (2021) 1, pp. 2-5
Persistent link: https://www.econbiz.de/10012514561
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How artificial intelligence will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.; Blut, Markus; Xiao, Sarah Hong; … - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 384-404
Persistent link: https://www.econbiz.de/10012290959