Showing 131 - 140 of 143
Marketing plays an important role in new product development (NPD) through several mechanisms. One is crossfunctional communication and collaboration so that marketing issues are integrated into the NPD process. Another is the strategic orientation of NPD, which includes marketing strategy...
Persistent link: https://www.econbiz.de/10008570112
Asian food markets are large and growing very rapidly. Per capita food consumption is increasing as income rises, and food consumption habits are changing. Asian food retailing is also changing rapidly, as distribution and transportation modernizes. Consumers are becoming more sophisticated,...
Persistent link: https://www.econbiz.de/10005477097
Many companies are shifting their focus away from individual transactions toward developing long‐term, mutually supportive relationships with their customers. Salespeople are the main implementers of such relationships, as they act as the interface between companies and customers. Negotiation...
Persistent link: https://www.econbiz.de/10014842722
Purpose – The purpose of this paper is to consider the technology acceptance model (TAM) in the context of internet securities trading. It examines the antecedents of perceived usefulness and explores the role of trust and attitude of securities investors toward usage. The behavioural...
Persistent link: https://www.econbiz.de/10014824204
A typology for assessing managerial roles was used to explore Thai managers’ self‐reported use of influence tactics with subordinates. In‐depth interviews were conducted with 16 Thai managers in the Siam Cement Group. Managers who viewed themselves as vision setters tended to use rational...
Persistent link: https://www.econbiz.de/10014888498
Persistent link: https://www.econbiz.de/10014888697
Purpose The purpose of this paper is to investigate the elements that health care personnel in Thailand believe are necessary for successful adoption of electronic medical record (EMR) systems. Design/methodology/approach Initial qualitative in-depth interviews with physicians to adapt key...
Persistent link: https://www.econbiz.de/10014872832
Purpose Business use of social media is increasing rapidly as marketers aim to increase customer brand engagement (CBE) in brand communities to enhance the brand experience. However, use of social media for marketing communications is not well understood. This study aims to examine manager and...
Persistent link: https://www.econbiz.de/10014897181
Purpose This study aims to examine perceptions in Kuwait about women’s leadership in management. Design/methodology/approach This study includes a review of data on the gender gap across Middle East/North Africa (MENA) countries, comparison with selected Asian and Western countries and...
Persistent link: https://www.econbiz.de/10014744417
Argues that, by the early 1990s, an estimated half of all non‐restaurant food sales in Hong Kong went through supermarkets. Local independents and small local chains cater to the lower end of the market. Two large local chains focus on Hong Kong′s broad middle class and control over half of...
Persistent link: https://www.econbiz.de/10014803784