Mittal, Amit; Mittal, Ruchi - In: IBSU scientific journal : IBSUSJ 2 (2008) 2, pp. 21-46
Store Choice has been a subject of frequent research in the developed retail markets of the west. However, the retail sector in India has been largely fragmented and unorganized. However, the retail scenario in India is changing at a very brisk pace. Many international retailers entering India...