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Verbrauchersegmentierung bei der Neuproduktbeurteilung von Lebensmitteln
Sparke, Kai - 2008
Persistent link: https://www.econbiz.de/10003631820
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Green consumer segmentation : consumer motivations for purchasing pro-environmental products
Lee, Jinhee; Haley, Eric John - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1477-1501
Persistent link: https://www.econbiz.de/10013484602
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Designsprünge als Instrument des Marketings : eine empirische Analyse der Determinanten und Erfolgsauswirkungen
Eckardt, Lisa - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009408008
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Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.; Akarte, Milind M. - In: Benchmarking : an international journal ; BIJ 22 (2015) 6, pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
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Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation
Olejniczak, Tomasz - In: Folia oeconomica Stetinensia : FOS 21 (2021) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10012800612
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Advertising implications and design of messages
D'Souza, Clare M.; Tay, Richard - In: Marketing intelligence & planning 34 (2016) 4, pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
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The level of involvement and consumer response to advertising through hashtags : a segmentation approach with self-organising maps
Bahrainizad, Manijeh; Aslami, Sepideh; Jamshidi, Nosrat - In: International journal of internet marketing and … 20 (2024) 3-4, pp. 386-409
Persistent link: https://www.econbiz.de/10015065567
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Imperfect targeting and advertising strategies
Karle, Heiko; Reisinger, Markus - 2023
Persistent link: https://www.econbiz.de/10014422619
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Strategic targeted advertising
Galeotti, Andrea; Moraga-González, José Luis - 2003
We present a strategic game of pricing and targeted-advertising. Firms cansimultaneously target priceadvertisements to … occur surely. Equilibria exhibit random advertising--to induce an unequal distribution of information in the market …
Persistent link: https://www.econbiz.de/10011333902