Group-buying (GB) deals entail a two-phase decision process. First, consumers decide whether to buy a deal or not. Second, consumers decide when to redeem a deal, conditional on purchase. Guided by theories of social influence and observational learning, the authors develop a framework...

There has been increasing research interest in the fact that individuals who own stocks of public companies may also act as the same companies’ customers, buying their products and services. This article studies the relationship between an individual’s stock ownership and his/her customer...

Considering restrictions on alcohol advertising, public policy-makers around the world cite a set of studies conducted by alcohol and addiction researchers on the effects of alcohol advertising on alcohol consumption. These studies suggest that advertising is a cause of increased alcohol...

The notion that evolution is blind has somewhat hindered the integration of strategic choice to explanations of firm evolution. However, this article argues that it is mainly the Darwinian notion of survival selection that has difficulties in accommodating strategic choice. In contrast, another...

Can cause marketing (CM) be effective? If so, do price discounts moderate CM effectiveness? Despite the prevalence of linking product sales with donations to charity, field evidence of CM effectiveness is lacking. This is of particular concern for managers who wonder whether the findings of...

Scholars in multiple fields have been concerned about corporate managers' potential tendency to sacrifice long-term investments to improve short-term earnings. In the extant literature, this phenomenon has often been explained by a pressure caused by the stock market. The present article...

A well-documented behavioral pattern in consumer financial decision-making is the disposition effect, which refers to the tendency to sell winning investments too early, while holding on to losing investments too long. This bias has negative wealth consequences, because typically, individuals'...

While there has been a growing interest in the role that company affect plays in investment decisions, there have been few empirical examinations of the issue. The specific purpose of this article is to provide empirical evidence of whether an individual investor's affect towards a company...

Purpose – The purpose of this article is to contribute to corporate marketing literature by examining how an individual's identification with a company influences their willingness to invest in the company's shares.Methodology/Approach – A set of hypotheses were developed based on theory,...