Purpose – This paper aims to develop a participatory approach to place branding. In doing so, it offers guidance on how to implement a participatory place branding strategy within place management practice. Design/methodology/approach – The paper is based on theoretical insights drawn from...

This paper provides a non-technical overview of the results of a population sample of German citizens in 2011. It provides utility based assessments of a wide range of social, economic and political issues both local and global utilizing a best-worst, maximum difference, approach to determining...

John, Loken, Kim, and Monga (2006) have introduced brand concept maps (BCM) as a powerful approach to measure brand image according to the structure of the underlying brand association networks and reveal the strength and uniqueness of brand associations. Interestingly, BCM as well as other...