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Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal; Kiygi-Calli, Meltem; Oraiby, Maryam El - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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The persuasive power of emoticons in electronic word-of-mouth communication on social networking services
Qiu, Lingyun; Wang, Weiquan; Pang, Jun - In: MIS quarterly 47 (2023) 2, pp. 511-534
Persistent link: https://www.econbiz.de/10014422462
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I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv; Levy, Shalom - In: Journal of business research : JBR 166 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
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Information acquisition and diffusion in markets
Janssen, Maarten C. W.; Atayev, Atabek - 2019
Persistent link: https://www.econbiz.de/10012197772
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How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk; Akkan, Can - In: International journal of electronic commerce : IJEC 20 (2015/2016) 3, pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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Engagement in online communities : implications for consumer price perceptions
Long Thang Van Nguyen; Conduit, Jodie; Lu, Vinh Nhat; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 241-260
Persistent link: https://www.econbiz.de/10011591960