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Branding the entire entity : corporate branding
Roper, Stuart - In: The Routledge companion to contemporary brand management, (pp. 354-365). 2016
Persistent link: https://www.econbiz.de/10011515420
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Branding and CSR in Indian agribusiness
Raj, Anup - In: Brand management in emerging markets : theories and practice, (pp. 165-176). 2014
Persistent link: https://www.econbiz.de/10010417734
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
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Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario; Balmer, John M. T. - In: Corporate communications : an international journal 19 (2014) 4, pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
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Employer branding : attracting and retaining talent in financial services
Näppä, Anna; Farshid, Mana; Foster, Tim - In: Journal of financial services marketing : JFSM 19 (2014) 2, pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
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Benchmarking desired corporate brand image in relation to stakeholders : a managerial perspective
Anisimova, Tatiana - In: Qualitative market research : an international journal 17 (2014) 4, pp. 441-463
Persistent link: https://www.econbiz.de/10010430657
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How CSR leads to corporate brand equity : mediating mechanisms of corporate brand credibility and reputation
Hur, Won-moo; Kim, Hanna; Woo, Jeong - In: Journal of business ethics : JOBE 125 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010431282
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Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore; Xie, Chunyan; Haugland, Sven A. - In: The journal of product & brand management 19 (2010) 6, pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
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Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia; Vallaster, Christine - In: Reputation Management, (pp. 59-73). 2011
Persistent link: https://www.econbiz.de/10009271992
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The role of ideology in brand strategy : the case of a food retail company in Italy
Massa, Silvia; Testa, Stefania - In: International journal of retail & distribution management 40 (2012) 2, pp. 109-127
Persistent link: https://www.econbiz.de/10009519740