Li, Lixiang; Ke, Ginger; Li, Min; Zhang, Lianmin - 2023
When making purchasing decisions for a certain product, consumers normally take the historical price as a reference …. Focusing on the intertemporal reference price effect (IRPE), this study investigates the joint optimization problem of price … analyses start from a short-term case, where the optimization is only about determining the best price, and then move to a long …