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Werbung - wenn Worte wirken : ein Konzept der Perlokution, entwickelt an Werbeanzeigen
Sauer, Nicole - 1998
Persistent link: https://www.econbiz.de/10000983920
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Woll, Erika: Analyse emotionaler Kommunikationsinhalte von Printwerbung durch semantische Methoden
Woll, Erika - 1997
Persistent link: https://www.econbiz.de/10000972016
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Differentielle Anzeigenwirkung bei einzelnen sozialen Schichten
Rohe, Hans-Dieter - 1970
Persistent link: https://www.econbiz.de/10000154991
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The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 117-132). 2017
Persistent link: https://www.econbiz.de/10011540334
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Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 183-198). 2017
Persistent link: https://www.econbiz.de/10011540353
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Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia - In: Eye Tracking in der Sport- und Veranstaltungsbranche, (pp. 47-52). 2019
Persistent link: https://www.econbiz.de/10011997804
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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni; … - In: Journal of advertising research 59 (2019) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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The effectiveness of comparative versus non-comparative advertising : do "strictly" comparative ads hurt credibility of non-professional service brands?
Beard, Fred - In: Journal of advertising research 55 (2015) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10011397063
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Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.; Ashley, Christy - In: Advertising and violence : concepts and perspectives, (pp. 23-41). 2015
Persistent link: https://www.econbiz.de/10010498568
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Brand positioning through print advertising
Xu, JuanJuan; Bao, Yeqing; Landry, Timothy D. - In: Brand management in emerging markets : theories and practice, (pp. 155-164). 2014
Persistent link: https://www.econbiz.de/10010417735