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mortgage advertising induced by the entry of Craigslist across different regions to demonstrate that the relation between … instead support the "persuasive view" that advertising in the subprime mortgage market was used to steer consumers into …We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them …
Persistent link: https://www.econbiz.de/10012459751
mortgage advertising induced by the entry of Craigslist across different regions to demonstrate that the relation between … instead support the "persuasive view" that advertising in the subprime mortgage market was used to steer consumers into …We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them …
Persistent link: https://www.econbiz.de/10013084729
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The purpose of this paper is to explore the most effective print advertising strategy in terms of message strategy and …
Persistent link: https://www.econbiz.de/10011894274