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How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy; Vermeulen, Nicolas - In: International journal of market research 63 (2021) 3, pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
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Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina
Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57
, integrated marketing communication consists of messages sent to consumers using a set of various marketing instruments. The … advertisements, newspapers, e-mail, and the radio. The results presented in this paper consider consumers' behavior in one of the …
Persistent link: https://www.econbiz.de/10012012589
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The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem; Cicek, Mesut; Yayla, Serdar - In: The journal of product & brand management 32 (2023) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
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Digital natives : the engagement experience to online protection
Recalde, Monica; Gutiérrez-García, Elena - In: Young consumers : insight and ideas for responsible … 18 (2017) 2, pp. 159-179
Persistent link: https://www.econbiz.de/10011748480
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Willingness to purchase refurbished products sold online : a qualitative inquiry of young consumers from an emerging market
Gaur, Jighyasu; Srivastava, Ankur; Gupta, Ritu - In: Young consumers : insight and ideas for responsible … 23 (2022) 4, pp. 627-650
Persistent link: https://www.econbiz.de/10013454862
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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo; Jeong, Miyoung; Lee, Jongseo - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
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Impact of visual information on online consumer review behavior : evidence from a hotel booking website
Kim, Molan; Lee, Seung Min; Choi, Sanghak; Kim, Sang Yong - In: Journal of retailing and consumer services 60 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012502720
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Exploratory study on the stability of consumer rationality in judging online reviews
Nakayama, Makoto - In: Journal of electronic commerce in organizations : the … 15 (2017) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10011654779
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Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan; Lou, Chen - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303382