discover a family theme in ads is related to how consumers define 'family;' that attitude toward target ads influences attitude … rather overt gay signals. Marketing communications work as representational systems and signifying practices that reflect …

In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing … family decision-making: individualism and uncertainty avoidance. Also, the study contributes to the existing research by … how children exert their influence on purchasing services versus tangible products for the family use. Interesting …