Similar Search Results

Perceptions and practice of corporate communication in small businesses

Oliver, Sandra; Riley, David - In: Corporate Communications: An International Journal 1 (1996) 2, pp. 12-18

Reviews symmetrical communication as corporate strategy. Qualitative data gathered from owners and managers of a wide …

Persistent link: https://www.econbiz.de/10014692369

Internal communication: key steps in evaluating and improving performance

Tourish, Dennis; Hargie, Colin - In: Corporate Communications: An International Journal 1 (1996) 3, pp. 11-16

Argues for the importance of developing strategies for the management of communication between managers and staff …

Persistent link: https://www.econbiz.de/10014692412

Corporate identity and corporate communications: creating a competitive advantage

Balmer, John M.T.; Gray, Edmund R. - In: Corporate Communications: An International Journal 4 (1999) 4, pp. 171-177

Recent environmental trends are forcing senior managers to give greater import to corporate identity and corporate … reputation if the other two stages of corporate communication are properly conceived. The authors postulate that senior managers …

Persistent link: https://www.econbiz.de/10014692426

The impact of deceitful tendencies, relativism and opportunism on negotiation tactics: a comparative study of US and Belgian managers

Al‐Khatib, Jamal A.; Malshe, Avinash; Sailors, John J.; … - In: European Journal of Marketing 45 (2011) 1/2, pp. 133-152

negotiation tactics among US and Belgian managers. Design/methodology/approach – Samples of managers in both countries are … receptiveness to unethical negotiating tactics; however, Belgian managers were found to have higher levels of these constructs …, possibly indicating a greater propensity to engage in unethical behaviors than US managers. Research limitations …

Persistent link: https://www.econbiz.de/10014722708

Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?

Avlonitis, George J. - In: European Journal of Marketing 27 (1993) 4, pp. 35-57

This research focuses on the weak product evaluation and decision‐making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management and affords a richer...

Persistent link: https://www.econbiz.de/10014723045

The Hidden Crisis in Product‐harm Crisis Management

Siomkos, George J.; Kurzbard, Gary - In: European Journal of Marketing 28 (1994) 2, pp. 30-41

Investigates the conventional wisdom concerning consumer responses associated with product defect during a product‐harm crisis. Reports on an experiment relying primarily on three generally recognized factors: company′s reputation, external effects from regulatory agencies and the press, and...

Persistent link: https://www.econbiz.de/10014723073

Active and Passive International Marketing Strategies: The Case of Two State‐owned Broadcasters

Gray, Brendan - In: European Journal of Marketing 28 (1994) 2, pp. 42-56

managers′ aspirations and expectations, the policies and strategies adopted and the levels of company internationalization and …

Persistent link: https://www.econbiz.de/10014723074

An Extended Model for New Product Selection

Maile, Carlton A.; Bialik, Donna M. - In: European Journal of Marketing 23 (1989) 7, pp. 53-59

The new product idea decay curve can be extended as an effective decision model for new product selection and identification of customer benefits. This model can be extended beyond its traditional descriptive role product selection parameters applicable to each phase of idea decay. It is argued...

Persistent link: https://www.econbiz.de/10014724702

Accounting for Marketing Assets

Wilson, Richard M.S. - In: European Journal of Marketing 20 (1986) 1, pp. 51-74

Suggests that most managers (other than those in marketing) take the view that too much money is spent on marketing …

Persistent link: https://www.econbiz.de/10014724787

Towards a Theory of Product Range Policy

Kent, R.A. - In: European Journal of Marketing 20 (1986) 10, pp. 5-17

looks at perceived forms of corrective action by managers. Goes on to define product ranges as groups of related products …

Persistent link: https://www.econbiz.de/10014724828