Although almost one in three U.S. households shops on a budget, it remains unclear whether and how shoppers track their in-store spending to stay within those budgets. A field study and two laboratory studies offer four key generalizations about budget shoppers in grocery stores: (1) They...

An estimated one in three American households has to carefully plan their budgets and spend accordingly. Budget-allocation and spending-behavior models often implicitly assume that budget-constrained shoppers are knowledgeable about the total price of their shopping basket as they shop (Bénabou...

The many available methods to measure the importance of attributes in judgment and choice often lack convergent and nomological validity. A critical review of the literature confirms this lack of validity among the ten most common methods for measuring the importance of attributes in behavioral...