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From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption

Randolph, Adriane B.; Burkhalter, Janée N. - In: International journal of business intelligence research … 7 (2016) 2, pp. 32-49

Persistent link: https://www.econbiz.de/10011645769

Decision neuroscience : an integrative perspective

Dreher, Jean-Claude (ed.); Tremblay, Léon (ed.) - 2017

-based decision-making -- Social decision neuroscience -- Human clinical studies involving dysfunctions of reward and decision …

Persistent link: https://www.econbiz.de/10011553582

Neurobiological foundations of decision-making under uncertainty

Ring, Patrick - 2016

Persistent link: https://www.econbiz.de/10011556288

Path dependence in risky choice : affective and deliberative processes in brain and behavior

Hytönen, Kaisa; Baltussen, Guido; Assem, Martijn J. van den - In: Journal of economic behavior & organization : JEBO 107 (2014) 2, pp. 566-581

Persistent link: https://www.econbiz.de/10011295909

Chen, Ying; Härdle, Wolfgang; Qiang, He; Majer, Piotr - 2015

Risk attitude and perception is reflected in brain reactions during RPID experiments. Given the fMRI data, an important research question is how to detect risk related regions and to investigate the relation between risk preferences and brain activity. Conventional methods are often insensitive...

Persistent link: https://www.econbiz.de/10010529349

Social neuroeconomics : mechanistic integration of the neurosciences and the social sciences

Harbecke, Jens (ed.); Herrmann-Pillath, Carsten (ed.) - 2021

"Neuroeconomics has emerged as a paradigmatic field where neuroscience and the social sciences are integrated in one …. The collected essays are drawn from the fields of neuroscience, psychology, economics, sociology and philosophy, and …

Persistent link: https://www.econbiz.de/10012225102

Markenpsychologie : wie Marken wirken - was Marken stark macht

Gutjahr, Gert - 2019 - 4., überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10012009225

Handbook of research methodologies and design in neuroentrepreneurship

Day, Mellani (ed.); Boardman, Mary C. (ed.); … - 2017

"This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be … provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes … Research Using Neuroscience Techniques / Víctor Pérez-Centeno -- Entrepreneurial Return on Investment through a …

Persistent link: https://www.econbiz.de/10011722741

This is your brain on neuromarketing : reflections on a decade of research

Lee, Nick; Brandes, Leif; Chamberlain, Laura; Senior, Carl - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 878-892

Persistent link: https://www.econbiz.de/10011753460

Human psychophysiological and genetic approaches in neuroentrepreneurship

Colosio, Marco; Bellavitis, Cristiano; Gorin, Aleksei A. - In: Handbook of research methodologies and design in …, (pp. 54-93). 2017

Persistent link: https://www.econbiz.de/10011753966