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Cross-selling : offering the right product to the right customer at the right time

Kamakura, Wagner A. - In: Profit maximization through customer relationship …, (pp. 41-58). 2008

Persistent link: https://www.econbiz.de/10003754190

Sequential market basket analysis

Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 505-516

Persistent link: https://www.econbiz.de/10009579996

Measure twice and cut once : the carpenter's rule still applies

Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 237-243

Persistent link: https://www.econbiz.de/10011312243

Reflections on my editorship of JMR and beyond

Kamakura, Wagner A. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 131-132

Persistent link: https://www.econbiz.de/10010348985

A least squares procedure for benefit segmentation with conjoint experiments

Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

A note on "The use of categorical variables in data envelopment analysis"

Kamakura, Wagner A. - In: Management science : journal of the Institute for … 34 (1988) 10, pp. 1273-1276

Persistent link: https://www.econbiz.de/10001060057

Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling

Wedel, Michel; Kamakura, Wagner A.; Arora, Neeraj; … - 1999

We attempt to provide insights into how heterogeneity has been and can be addressed in choice modeling. In doing so, we deal with three topics: Models of heterogeneity, Methods of estimation and Substantive issues. In describing models we focus on discrete versus continuous representations of...

Persistent link: https://www.econbiz.de/10009477259