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Determinants of e-commerce strategy in franchising : a resource-based view
Perrigot, Rozenn; Pénard, Thierry - In: International journal of electronic commerce : IJEC 17 (2012/13) 3, pp. 109-130
Persistent link: https://www.econbiz.de/10009745718
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Online search - online purchase in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - In: Journal of retailing and consumer services 39 (2017), pp. 164-172
Persistent link: https://www.econbiz.de/10011747774
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Search online - purchase online in franchising : an empirical analysis of franchisor website functionality
Pénard, Thierry; Perrigot, Rozenn - 2015
Persistent link: https://www.econbiz.de/10011712444
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Determinants of E-commerce adoption by franchisors: Insights from the U.S. market
Perrigot, Rozenn; Pénard, Thierry - Centre de Recherche en Économie et Management (CREM) - 2012
E-commerce has grown tremendously over the past decade. This paper focuses on E-commerce adoption within the franchising sector. We formulate various hypotheses on the factors that influence the adoption of an E-commerce strategy by franchisors, namely the percentage of company-owned stores in...
Persistent link: https://www.econbiz.de/10009421752
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Determinants of E-Commerce Strategy in Franchising: A Resource-Based View
Perrigot, Rozenn; Pénard, Thierry - In: International journal of electronic commerce : IJEC 17 (2013) 3, pp. 109-130
Persistent link: https://www.econbiz.de/10010094285
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Franchising in the healthcare sector : the case of Child and Family Wellness clinics in Kenya
Perrigot, Rozenn - In: Journal of retailing and consumer services 41 (2018), pp. 227-238
Persistent link: https://www.econbiz.de/10011808593
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Social relationships and communication as key characteristics of social franchising in Africa
Perrigot, Rozenn - In: International journal of retail and distribution management 50 (2022) 5, pp. 619-637
Persistent link: https://www.econbiz.de/10013398087
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Faut-il repenser la politique de la concurrence sur les marchés Internet?
Pénard, Thierry - In: Revue internationale de droit économique 20 (2006) 1, pp. 55-86
Persistent link: https://www.econbiz.de/10003547964
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Délégation ou centralisation des décisions : l'impact sur la collusion
Pénard, Thierry - In: Revue économique : revue bimestrielle 51 (2000) 1, pp. 5-26
Persistent link: https://www.econbiz.de/10001501360
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Mondialisation et accès aux marchés : l'accès au marché dans les industries de réseau ; enjeux concurrentiels et réglementaires
Pénard, Thierry - In: Revue internationale de droit économique 16 (2002) 2/3, pp. 293-312
Persistent link: https://www.econbiz.de/10001723566