Social media marketing strategies have transformed how organizations interact with their audiences and customers …

. The study has investigated the mediating role of Brand Trust (BT) in the relationship between Social Media Marketing (SMM …

overcoming fierce competition (Safko, 2010). Applying social media marketing is especially in style in the tourism business … needs constructive marketing approaches making certain coverage of the target market to the supreme doable extent (Zeng and … media marketing strategies to involve potential guests (Hays et. al., 2013). Social media support travel agencies to connect …

impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square … digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content … marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast …

engaged. This study empirically contributes to the existing literature on the management of marketing strategies for consumer …

researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …: The content of the article is significant, up to date, and original due to the fact that it focuses on current marketing …

sites such as Facebook in Bangladesh. The mode of advertising and the perspective of Marketing have been changing to reach … historically at nearly $9.3 billion. Digital Marketing is a highly effective medium for interacting and engaging to the consumers … marketing system using of social networking site Facebook. The data have collected from several media, from own website and from …

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept … marketing departments, with particular emphasis on the importance of using digital marketing channels on the example of cultural … were examined by the structured in-depth interview method to explore the reach of using digital marketing in cultural …