In this paper, we examine the effectiveness of various recommendation strategies in the mobile channel and their impact on consumers’ utility and demand levels for individual products. We find significant differences in effectiveness among various recommendation strategies. Interestingly,...

Although the broad social and business success of recommender systems has been achieved across several domains, there is still a long way to go in terms of user satisfaction. One of the key dimensions for significant improvement is the concept of unexpectedness. In this paper, we propose a...

The “Internet of Things” (IoT) is rapidly becoming one of the most popular emerging technologies in business and society. One of the major verticals that has recently begun to effectively utilize IoT technologies is the retail industry. Given the unprecedented opportunities IoT generates for...

Word-of-mouth (WOM) plays an increasingly important role in shaping consumers’ behavior and preferences as users’ opinions and choices are frequently shared in social media. In this paper, we examine whether latent personality traits of online users accentuate or attenuate the effectiveness...