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Façade, fashion and fornication : exploring the embodiment of self in Chinese consumer culture

Fowler, Aubrey; Fowler, Jie Gao - In: Global business review 18 (2017) 3, pp. 145-156

Persistent link: https://www.econbiz.de/10011745523

Literary criticism in advertising and consumer research : revisiting Barbara Stern

Fowler, Aubrey; Das, Arindam; Fowler, Jie Gao - In: Journal of advertising 51 (2022) 3, pp. 336-351

Persistent link: https://www.econbiz.de/10013362316

Sex‐role Behaviour and Leadership: An Empirical Investigation

Bushardt, Stephen C.; Fowler, Aubrey; Caveny, Regina - In: Leadership & Organization Development Journal 8 (1987) 5, pp. 13-16

Female nursing supervisors and subordinate nurses in an American hospital were given questionnaires to see if there was a link between sex‐role behaviour and leadership style. It is concluded that a form of job stereotyping exists, since individuals in supervisory positions are perceived by...

Persistent link: https://www.econbiz.de/10014923914

Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms

Scheinbaum, Angeline Close - In: Journal of advertising research 56 (2016) 4, pp. 341-345

Persistent link: https://www.econbiz.de/10011628611

A framework for the dark side of social media : from digital drama to digital over-engagement

Scheinbaum, Angeline Close - In: The dark side of social media : a consumer psychology …, (pp. 3-10). 2018

Persistent link: https://www.econbiz.de/10011740493

Market-resistance and Valentine's Day events

Scheinbaum, Angeline Close; Zinkhan, George M. - In: Journal of business research : JBR 62 (2009) 2, pp. 200-207

Persistent link: https://www.econbiz.de/10003810556

This event is me! : how consumer event self-congruity leverages sponsorship

Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284

Persistent link: https://www.econbiz.de/10003900790

The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness

Lacey, Russell; Scheinbaum, Angeline Close; Finney, R. … - In: Journal of business research : JBR 63 (2010) 11, pp. 1222-1228

Persistent link: https://www.econbiz.de/10008696665

The impact of repeat attendance on event sponsorship effects

Lacey, Russell; Sneath, Julie Z.; Finney, R. Zachary; … - In: Journal of marketing communications 13 (2007) 4, pp. 243-255

Persistent link: https://www.econbiz.de/10003606553

The determinants of consumers' online shopping cart abandonment

Kukar-Kinney, Monika; Scheinbaum, Angeline Close - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 240-250

Persistent link: https://www.econbiz.de/10003980625

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