RADOMIR, Lacramioara; WILSON, Alan; Scridon, Andrei Mircea - In: Management and Marketing Journal IX (2011) 1, pp. 126-148
The purpose of this study is twofold: 1. examine the relationship between service quality dimensions and customer satisfaction with bank territorial units; 2. establish which quality measure method out of the four considered in this study should be applied in order to better determine the areas...