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Celebrity Insurance
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Dionne, G.
35
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34
Péntek, Márta
34
Rencz, Fanni
34
Bauer, Hans H.
33
Dens, Nathalie
32
Wagner, Fred
32
Nguyen, Tristan
30
Powers, Michael R.
30
Eisen, Roland
29
Eisend, Martin
29
Schlesinger, Harris
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Diehl, Sandra
28
Froot, Kenneth
28
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27
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27
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Springer Fachmedien Wiesbaden
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The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association
349
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Sigma
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94
Journal of retailing and consumer services
90
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
89
Études et dossiers / Association Internationale pour l'Étude de l'Économie de l'Assurance
87
Journal of promotion management : innovations in planning and applied research
86
Scandinavian actuarial journal
75
European journal of marketing : EJM
71
International journal of internet marketing and advertising : IJIMA
70
Risk management and insurance review
67
IZA Discussion Papers
66
Marketing letters : a journal of research in marketing
64
Journal of marketing research : JMR
63
The journal of insurance issues : official journal of the Western Risk and Insurance Association
61
CESifo working papers
59
Journal of current issues and research in advertising : JCIRA
59
Journal of Risk Finance
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The Geneva papers on risk and insurance - issues and practice
57
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56
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ECONIS (ZBW)
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Showing
1
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10
of
27,924
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date (oldest first)
1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
3
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
4
The risk of vampire effect in advertisements using celebrity endorsement
Kuvita, Tetyana
;
Karlíček, Miroslav
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10010529019
Saved in:
5
Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
Saved in:
6
The economic value of celebrity endorsements : a literature review
Popescu, Gheorghe H.
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 119-124
Persistent link: https://www.econbiz.de/10011544287
Saved in:
7
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
8
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
9
Perception of television advertising from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
10
Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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