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What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives

Kleinaltenkamp, Michael; Prohl-Schwenke, Katharina; … - In: Industrial marketing management : the international … 102 (2022), pp. 338-350

Persistent link: https://www.econbiz.de/10013259095

Influencer marketing : homophily, customer value co-creation behaviour and purchase intention

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013209657

Reconceptualizing value creation : exploring the role of goal congruence in the co-creation process

Sheng, Margaret L.; Natalia, Natalia; Hsieh, C. Y. - In: Journal of retailing and consumer services 66 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209712

Customer functional value creation through a sustainable entrepreneurial orientation approach

Criado-Gomis, Ana; Iniesta-Bonillo, M. Ángeles; … - In: Economic research 33 (2020) 1,2, pp. 2360-2377

Persistent link: https://www.econbiz.de/10013191691

First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation

Rather, Raouf Ahmad; Hollebeek, Linda D.; Mostafa … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 549-564

Persistent link: https://www.econbiz.de/10012880242

Your receipt is in the bag : service and temporal effects as factors of customer engagement formation during acquisition

Harman, David M.; Porter, Michael C. - In: Journal of retailing and consumer services 62 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012648866

An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust

Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67

Persistent link: https://www.econbiz.de/10012695409

Value co-creation and perceived value : a customer perspective in the hospitality context

Solakis, Konstantinos; Peña-Vinces, Jesús; … - In: European research on management and business economics 28 (2022) 1, pp. 1-10

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers' perceived value (PV). The study delineates two characteristics of PV - perceived...

Persistent link: https://www.econbiz.de/10012813648

Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase

Mencarelli, Rémi; Rivière, Arnaud; Lombart, Cindy - In: Journal of retailing and consumer services 63 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012665834

Customer participation in firm-initiated activities via social media : understanding the role of experiential value

Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141

Persistent link: https://www.econbiz.de/10012668420