Similar Search Results

An integrated model of value creation based on the refined Kano's model and the blue ocean strategy

Yang, Ching-chow; Yang, King Jang - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 925-940

Persistent link: https://www.econbiz.de/10009504083

Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

Persistent link: https://www.econbiz.de/10009511986

Using service logic to redefine exchange in terms of customer and supplier participation

Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932

Persistent link: https://www.econbiz.de/10010516678

Determining value in a complex service setting

Plewa, Carolin; Sweeney, Jillian C.; Michayluk, David - In: Journal of service theory and practice : JSTP 25 (2015) 5, pp. 568-591

Persistent link: https://www.econbiz.de/10011417693

Value creation : an internal customers' perspective

Grace, Debra; Lo Iacono, Joseph - In: The journal of services marketing 29 (2015) 6/7, pp. 560-570

Persistent link: https://www.econbiz.de/10011418369

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58

Persistent link: https://www.econbiz.de/10011422733

Co-creation of value in business-to-business services

Watanabe, Yoshiaki - In: International business and economics research journal 13 (2014) 6, pp. 1483-1498

Persistent link: https://www.econbiz.de/10011280177

The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance

Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441

Persistent link: https://www.econbiz.de/10011282823

Strategic value curve analysis : diagnosing and improving customer value propositions

Sheehan, Norman T.; Bruni-Bossio, Vince - In: Business horizons 58 (2015) 3, pp. 317-324

Persistent link: https://www.econbiz.de/10011286504

The interface of value creation and service process : a categorization of the relevant perspectives and an integrative framework

Makkonen, Hannu - In: Journal of business market management : JBM 8 (2015) 3, pp. 476-497

The focal study considers the variety in recent perspectives on value and value creation in service as a stimulant to explicate and organize differences to build toward integrative understanding. The purpose of the study is to provide a categorization of the perspectives on value and value...

Persistent link: https://www.econbiz.de/10011379472