Similar Search Results

Mediating Effects of Broadband Consumers’ Behavior in India

Senthilkumar, Nakkeeran; Thiyagarajan, G.; Arulraj, … - 2014

Internet usage is rapidly growing in areas like cosmopolitan cities, semi-urban cities in India. I-enabled services … seek superior internet access like broadband, WiMax is likely to replace traditional broadband and dial-up access soon …. Interestingly, reforms in telecom sector are taking place at a rapid pace in India. Many private players started internet services …

Persistent link: https://www.econbiz.de/10014188906

Get it? Got it! Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity

Jung Grant, Susan; Campbell, Margaret C.; Jhang, Ji Hoon - 2010

Highly innovative products may offer consumers greater benefits than incrementally new products, yet they have a higher failure rate. The present research addresses the challenge faced by new products that are extremely different from existing offerings by drawing on theorizing regarding the...

Persistent link: https://www.econbiz.de/10014190091

Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension

Balaji, M. S. - 2009

The main objective of this study is to empirically examine the interrelationships between the brand equity dimensions and to identify which factors are influential in building brand equity. Brand awareness, perceived quality, brand association, brand image and brand loyalty; the most researched...

Persistent link: https://www.econbiz.de/10014208696

Experts and Customer’s Insights on Purchasing Considerations : A Case of Fabric Curtain Products in Thailand

Sukhumalanon, Prariprat; Nuangjamnong, Chompu; … - 2022

This research aimed to find the influence factor that affecting purchasing intention toward The Fabric Curtain in Bangkok. The Fabric Curtain is the long lifetime product and niche market. Moreover, The Fabric Curtain company does not focus only on product quality but also on service quality....

Persistent link: https://www.econbiz.de/10014084991

Possessive Brand Names in Brand Preferences and Choice : The Role of Inferred Control

Khamitov, Mansur; Puzakova, Marina - 2022

Marketers frequently use individual names as part of their brand-naming strategy. This research investigates how the use of a possessive (indicated by an apostrophe -s) versus non-possessive form in a brand name (Mrs. Smith’s vs. Mrs. Smith) affects consumer brand preferences and choice for...

Persistent link: https://www.econbiz.de/10014085795

Emergence of Disruptive Technologies & Their Impact on Marketing of Products and Services

Kumar, Vineet - 2021

Reality (AR), Mixed Reality (MR), Internet of Things (IoT) etc. affected healthcare, tourism, fashion, entertainment, gaming …

Persistent link: https://www.econbiz.de/10014086093

The Digital Payment Service Automation Attributes Model : Empirical Evidence of Railway Public Transport

Winarko, Hilarius Bambang - 2021

The purpose of this study is to examine the effect of automation attributes in railway digital ticket payment toward the commuters’ satisfaction and retention in railway transportation. Digital payment security is one of the essential qualities which was little discussed in determining public...

Persistent link: https://www.econbiz.de/10014086662

Perception of Sales Executives Towards Sales Force Effectiveness (SFE) in Pharma Industry

Naik, Shreekant G.; C., Dr. Prashantha - 2021

Sales Executives play a vital role in hierarchy for generating revenue to the organization. The purpose of this paper is to know the perception of Sales Executives towards Sales Force Effectiveness (SFE) including factors influencing the same with respect to Pharma Industry. The method used for...

Persistent link: https://www.econbiz.de/10014087195

Consumer Acceptance of Private Label Brands in India – A Conceptual Framework in FMCG Category

Vaz, Jemson; Doddanavar, Dr. Indrajit - 2021

The research paper observes the factors which the consumers consider while buying Private Label Brands (PLBs) from organized retail stores which have their presence all over India. The study is purely based literature review w.r.t PLBs in Fast Moving Consumer Goods (FMCG) category and entails...

Persistent link: https://www.econbiz.de/10014087342

Alternative Strategies for Contemporary Marketing for Entrepreneurs

Chatterjee, Monali; Chugan, Pawan K.; Gupta, Anuja - 2021

Conventional marketing, though is necessary investment for the sustainable businesses is often so expensive that most of the entrepreneurs, particularly the start-ups, choose to avoid it and look for other alternatives. One such alternative and cost-effective way to receive a better response...

Persistent link: https://www.econbiz.de/10014087374