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How Self-Expressive Brands Influence Brand Love and Brand Advocacy : A Study on Social Media

Septyani, Sarah Dwi; Alversia, Yeshika - 2021

Objective - One of the important roles of a brand is to help consumers in developing their self-identity (Escalas & Bettman, 2003). Hence, consumers may select a brand for reasons far beyond its functional benefit (McDonald & Wilson, 2011). Previous research has found that social networks allow...

Persistent link: https://www.econbiz.de/10014092629

Impact of Service Quality on Customer Satisfaction : Evidences from the Restaurant Industry in Pakistan

Khan, N. R.; Shaikh, Ubedullah - 2012

The purpose of this study is to contribute to the literature of service quality importance in restaurant industry. The study has been based upon the Servqual technique and Dineserv tool of improving the quality by the service providing organizations. The study is undertaken from the perspective...

Persistent link: https://www.econbiz.de/10014167908

Customer perceived value towards convenience stores in Malaysia : the influence on customer satisfaction, loyalty & retention

Animashaun, Abdulrauf; Tunkarimu, Tarila Iman; Omkar Dastane - In: Journal of marketing and consumer behaviour in emerging … (2016) 2, pp. 4-27

Numerous researchers have centred their attention on Customer Perceived Value towards brands but only a few have focussed on CPV towards convenience stores. The main purpose of the research is to measure the CPV dimensions and identify which dimension infl uences customer satisfaction and as a...

Persistent link: https://www.econbiz.de/10012116504

Impact of social, epistemic and conditional values on customer satisfaction and loyalty in automobile industry : a structural equation modelling

Hassan, Zubair - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 29-44

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using...

Persistent link: https://www.econbiz.de/10012116813

We-Commerce : Evidence on a New Virtual Commerce Platform

Klein, Andreas - 2011

The proliferation of the Internet and the latest mobile communication technologies have given rise to new forms of …

Persistent link: https://www.econbiz.de/10013123242

An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing

Rehman, Anis ur - 2017

The Internet is growing at a rate of almost 50-100% per year in India. From being a medium for exchange of information … (edutainment) for millions of people on the Internet (netizens). The Internet in the form of World Wide Web has opened the doors to … effort is made to access the potential of Internet Marketing in India in consonance with the various environmental factors …

Persistent link: https://www.econbiz.de/10012958218

An Analysis of E-Commerce : E-Risk, Global Trade, and Cybercrime

Smith, Katherine Taken - 2014

the Internet, defines virtual business, identifies aspects of website design, and describes types of cybercrime that …

Persistent link: https://www.econbiz.de/10014212061

The Affecting Factors of the Online Shopping Behavior of Agricultural Products in Inner Mongolia on e-Commerce - A Case Study of the Douyin Platform

Liu, Hongyu; Dowpiset, Kitikorn; Nuangjamnong, Chompu - 2023

Purpose: This study examines the factors affecting the online shopping behavior of agricultural products in inner Mongolia on e-Commerce - a case study of the Douyin platform. The dependent variable is agricultural products of characteristics purchases, while independent variables are perceived...

Persistent link: https://www.econbiz.de/10014344674

Social image in the online environment sustainable motive for book sales during the pandemic

Pelău, Corina; Ghinea, Valentina; Hrib, Bogdan - In: Amfiteatru economic : an economic and business research … 25 (2023), pp. 1081-1094

Social distancing and the work-from-home setting have determined the development and success of online communication platforms. Most of the communication during the social distancing period took place online, allowing people access to the homes and offices of those with whom they communicated....

Persistent link: https://www.econbiz.de/10014464447

Conversion of online purchase intention into actual purchase : the moderating role of transaction security and convenience

Indiani, Ni Luh Putu; Fahik, Gabriel Aprinau - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 18-29

Online retail trade in Indonesia has grown dramatically in recent years. However, it is not being followed by an increase in the transaction completion ratio, with a cart abandonment rate of up to 70 percent. This indicates that the transition from online purchase intention to actual purchase is...

Persistent link: https://www.econbiz.de/10012221649