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An analsis of consumer preferences and segmentation for mobile phone service providers in India : a multivariate approach

Mishra, Sita - In: International journal of business innovation and research 9 (2015) 4, pp. 437-454

Persistent link: https://www.econbiz.de/10011545411

Expectations and usage pattern of mobile phone subscribers and role of service providers : a comparaitve study of rural and urban India

Jain, Abhay - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 102-113

Persistent link: https://www.econbiz.de/10012213027

Consumers' preferences for mobile service provider : an empirical study in Agra

Narayan, Govind; Jain, Priyanka - In: The IUP journal of marketing management : IJMM 10 (2011) 3, pp. 42-55

Persistent link: https://www.econbiz.de/10009349667

An adaptive nonlinear approach for estimation for consumer satisfaction and loyalty in mobile phone sector of India

Rahul, T.; Majhi, Ritanjali - In: Journal of retailing and consumer services 21 (2014) 4, pp. 570-580

Persistent link: https://www.econbiz.de/10010388524

Estimation of customer retention for Indian mobile telecommunicatio sector

Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246

Persistent link: https://www.econbiz.de/10010478211

Telecom branding in Pakistan : network coverage or value added services

Siddiqui, Kamran Ahmed; Ali, Mazhar; Sarki, Irshad Hussain - 2015

Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...

Persistent link: https://www.econbiz.de/10012124693