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You Get a Book! Demand Spillov...
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Spillover-Effekt
18,510
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18,110
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13,882
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11,352
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8,021
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7,794
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Görg, Holger
110
Audretsch, David B.
82
McAleer, Michael
78
Pelsmacker, Patrick de
76
Kaiser, Harry M.
75
Gierl, Heribert
71
Kang, Sang Hoon
70
Keller, Wolfgang
68
Strobl, Eric
63
Eisend, Martin
60
Mensi, Walid
57
Chang, Chia-Lin
55
Esch, Franz-Rudolf
51
Caporale, Guglielmo Maria
49
Xuan Vinh Vo
49
Taylor, Charles Raymond
47
Belke, Ansgar
45
Bouri, Elie
45
Van Reenen, John
45
Gupta, Rangan
43
Spagnolo, Nicola
43
Anderson, Simon P.
42
Dens, Nathalie
40
Helpman, Elhanan
40
Kind, Hans Jarle
40
Wilbur, Kenneth C.
40
Girma, Sourafel
38
Septianto, Felix
38
Diehl, Sandra
37
Kočenda, Evžen
37
Tiwari, Aviral Kumar
37
Bauer, Hans H.
36
Lambertini, Luca
36
Georgiadis, Georgios
35
Mueller, Barbara
35
Lucey, Brian M.
33
Umar, Zaghum
33
Coe, David T.
32
Goldberg, Linda S.
32
Okazaki, Shintaro
32
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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C.E.P.R. Discussion Papers
25
Zentralausschuss der Werbewirtschaft
21
International Monetary Fund
15
Université Paris-Dauphine (Paris IX)
15
Edward Elgar Publishing
14
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Agricultural and Applied Economics Association - AAEA
13
EconWPA
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
American Marketing Association
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
IP Deutschland GmbH <Köln>
9
World Bank
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
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European Society for Opinion and Marketing Research
8
NET Institute
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eSocialSciences
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Österreichische Werbewissenschaftliche Gesellschaft
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Ekonomiska forskningsinstitutet <Stockholm>
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Internationaler Währungsfonds
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RWI - Leibniz-Institut für Wirtschaftsforschung
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William Davidson Institute <Ann Arbor, Mich.>
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Økonomisk institutt, Universitetet i Oslo
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Bundesstelle für Aussenhandelsinformation
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Economic Research Service, Department of Agriculture
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Erasmus Research Institute of Management
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
6
Florida Department of Citrus
6
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
6
Shaker Verlag
6
Technische Universität Braunschweig
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Journal of advertising research
421
NBER working paper series
319
Journal of business research : JBR
313
Journal of advertising : official publication of the American Academy of Advertising
305
International journal of advertising : the quarterly review of marketing communications
276
Working paper / National Bureau of Economic Research, Inc.
260
Energy economics
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NBER Working Paper
258
International journal of advertising : the review of marketing communications
254
Journal of marketing communications
229
CESifo working papers
213
IMF working papers
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Discussion paper / Centre for Economic Policy Research
192
Journal of advertising
191
Finance research letters
186
Working paper
178
Applied economics
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Psychology & marketing
157
International review of financial analysis
152
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of promotion management : JPM
148
Economic modelling
147
International review of economics & finance : IREF
145
European Journal of Marketing
143
Discussion paper series / IZA
141
Journal of Consumer Marketing
136
Discussion papers / CEPR
135
Economics letters
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
The North American journal of economics and finance : a journal of financial economics studies
127
Research policy : policy, management and economic studies of science, technology and innovation
125
Journal of retailing and consumer services
118
Journal of international money and finance
115
Applied economics letters
112
SpringerLink / Bücher
110
Journal of marketing research : JMR
109
European journal of marketing : EJM
107
Research in international business and finance
106
Discussion paper
99
IMF Working Paper
99
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ECONIS (ZBW)
35,156
USB Cologne (EcoSocSci)
1,540
RePEc
1,013
Other ZBW resources
924
EconStor
646
BASE
85
USB Cologne (business full texts)
31
OLC EcoSci
15
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111
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
112
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
113
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
114
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
115
The role of negative publicity in consumer evaluations of sports stars and their sponsors
Yoon, Sung-Wook
;
Shin, Seongyeon
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011695095
Saved in:
116
Spillovereffekte von Testimonialskandalen : empirische Analyse des Einflusses auf Wettbewerber
Friederich, Nico
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011864863
Saved in:
117
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
118
Spillovers in attribute
advertising
Schmeiser, Steven
- In:
Review of marketing science
14
(
2016
)
1
,
pp. 69-87
Persistent link: https://www.econbiz.de/10011555177
Saved in:
119
Country tourism
advertising
as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
120
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social
advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
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