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Procter & Gamble : Marketing C...
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11,073
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Bruhn, Manfred
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169
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103
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90
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72
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71
Sheth, Jagdish N.
67
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66
Herrmann, Andreas
64
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63
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62
Tomczak, Torsten
55
Han, Heesup
54
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54
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54
Hollebeek, Linda D.
53
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51
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50
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47
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47
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47
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46
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45
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44
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43
Mattila, Anna S.
42
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41
Diller, Hermann
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Thaichon, Park
41
Gil Saura, Irene
40
Lindgreen, Adam
40
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39
Madhani, Pankaj M.
39
Ahlert, Dieter
38
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38
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38
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Verlag Dr. Kovač
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8
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5
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International journal of hospitality management
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194
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European Journal of Marketing
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Europäische Hochschulschriften / 5
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Asia Pacific journal of marketing and logistics
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Psychology & marketing
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Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
Journal of travel and tourism marketing
133
International journal of contemporary hospitality management
129
Journal of retailing
128
Tourism management : research, policies, practice
128
Cogent business & management
127
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126
Marketing Intelligence & Planning
123
Journal of service management
119
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Springer eBook Collection
106
Springer eBook Collection / Business and Economics
104
Business horizons
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
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EconStor
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BASE
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111
Marketing management
Marshall, Greg W.
;
Johnston, Mark W.
-
2010
-
Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
Saved in:
112
Selling today : creating customer value
Manning, Gerald L.
;
Reece, Barry L.
;
Ahearne, Michael
-
2010
-
11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
Saved in:
113
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
114
Taming the search-and-switch customer : earning customer loyalty in a compulsion-to-compare world
Griffin, Jill
-
2009
-
1st ed.
Persistent link: https://www.econbiz.de/10003779338
Saved in:
115
Zielgruppenorientierte Steuerung der Unternehmneskommunikation
Kirchgeorg, Manfred
;
Springer, Christiane
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 205-225)
.
2009
Persistent link: https://www.econbiz.de/10003771416
Saved in:
116
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
117
The professional's guide to financial services marketing : bite-sized insights for creating effective approaches
Nagdeman, Jay
-
2009
Persistent link: https://www.econbiz.de/10003774869
Saved in:
118
Does the length of a customer-provider relationship really matter?
Chiao, Yu-ching
;
Chiu, Ya-kang
;
Guan, Jyh-liang
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 649-667
Persistent link: https://www.econbiz.de/10003775764
Saved in:
119
Does online relationship marketing enhance customer retention and cross-buying?
Liang, Chiung-ju
;
Chen, Hui-ju
;
Wang, Wen-hung
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 769-787
Persistent link: https://www.econbiz.de/10003775776
Saved in:
120
Strategic channel alignment : an analysis of the configuration of physical and virtual marketing channels
Müller-Lankenau, Claas
;
Wehmeyer, Kai
;
Klein, Stefan
- In:
Information systems and e-business management : ISeB
4
(
2006
)
2
,
pp. 187-216
Persistent link: https://www.econbiz.de/10003322038
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