//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Procter & Gamble : Marketing C...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
26,222
Beziehungsmarketing
25,548
Marketingmanagement
17,090
Marketing management
16,501
Consumer behaviour
10,937
Konsumentenverhalten
10,895
Customer satisfaction
5,564
Kundenzufriedenheit
5,520
Theorie
4,278
Theory
4,270
Marketing
4,174
Service quality
4,014
Dienstleistungsqualität
4,001
Deutschland
3,752
Brand management
3,717
Markenführung
3,706
Germany
3,665
Social Web
2,590
Social web
2,589
Online-Marketing
2,569
Internet marketing
2,512
Lieferantenmanagement
2,468
Supplier relationship management
2,467
Brand image
2,365
Markenimage
2,364
USA
2,233
United States
2,181
Electronic Commerce
2,029
E-commerce
1,954
Brand
1,697
Markenartikel
1,690
Einzelhandel
1,660
Retail trade
1,642
Strategisches Management
1,582
Innovation
1,569
Kundenwert
1,560
Kundenintegration
1,531
Customer integration
1,530
Customer value
1,529
Unternehmenserfolg
1,479
more ...
less ...
Online availability
All
Undetermined
12,901
Free
5,028
Type of publication
All
Article
28,210
Book / Working Paper
14,107
Journal
88
Other
10
Type of publication (narrower categories)
All
Article in journal
21,506
Aufsatz in Zeitschrift
21,506
Aufsatz im Buch
5,369
Book section
5,369
Hochschulschrift
2,518
Thesis
2,078
Graue Literatur
2,035
Non-commercial literature
2,035
Collection of articles of several authors
1,169
Sammelwerk
1,169
Working Paper
1,124
Arbeitspapier
1,087
Lehrbuch
872
Case study
852
Fallstudie
852
Textbook
745
Aufsatzsammlung
723
Bibliografie enthalten
671
Bibliography included
671
research-article
590
Ratgeber
384
Guidebook
359
Konferenzschrift
300
Conference paper
198
Conference proceedings
198
Konferenzbeitrag
198
Handbook
162
Handbuch
162
Reprint
157
Glossar enthalten
120
Glossary included
120
conceptual-paper
101
Collection of articles written by one author
88
Sammlung
88
review-article
88
Dissertation u.a. Prüfungsschriften
76
case-report
68
review
65
Festschrift
59
Fallstudiensammlung
55
more ...
less ...
Language
All
English
32,692
German
9,164
Undetermined
350
French
98
Polish
53
Russian
31
Hungarian
25
Italian
22
Spanish
22
Dutch
18
Swedish
17
Romanian
14
Ukrainian
11
Lithuanian
7
Czech
6
Portuguese
5
Bulgarian
3
Slovak
3
Danish
2
Turkish
2
Valencian
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Multiple languages
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Bruhn, Manfred
203
Homburg, Christian
169
Kotler, Philip
132
Kumar, V.
102
Meffert, Heribert
90
Huber, Frank
72
Bauer, Hans H.
71
Pepels, Werner
66
Sheth, Jagdish N.
66
Herrmann, Andreas
63
Verhoef, Peter C.
62
Wiedmann, Klaus-Peter
62
Tomczak, Torsten
55
Han, Heesup
54
Kleinaltenkamp, Michael
54
Krafft, Manfred
54
Hollebeek, Linda D.
53
Palmatier, Robert W.
51
Vrontis, Demetris
49
Keller, Kevin Lane
47
Piller, Frank T.
47
Stauss, Bernd
47
Grönroos, Christian
46
Albers, Sönke
45
Kirchgeorg, Manfred
45
Belz, Christian
44
Esch, Franz-Rudolf
42
Backhaus, Klaus
41
Diller, Hermann
41
Mattila, Anna S.
41
Gil Saura, Irene
40
Lindgreen, Adam
40
Burmann, Christoph
39
Madhani, Pankaj M.
39
Ahlert, Dieter
38
Grewal, Dhruv
38
Kitchen, Philip J.
38
Svensson, Göran
38
Thaichon, Park
38
Reinecke, Sven
37
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
122
American Marketing Association
58
IGI Global
27
Books on Demand GmbH <Norderstedt>
26
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
17
National Bureau of Economic Research
16
Verlag Franz Vahlen
16
European Society for Opinion and Marketing Research
15
Haufe-Lexware GmbH & Co. KG
15
Université Paris-Dauphine (Paris IX)
15
OECD
13
Fachhochschule Reutlingen / European School of Business
12
Harvard Graduate School of Business Administration
12
Information Resources Management Association
12
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
AMACOM
9
Springer-Verlag GmbH
9
Wiley-VCH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Duncker & Humblot
8
Erasmus Research Institute of Management
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
NetLibrary, Inc
8
Universität St. Gallen
8
Chartered Institute of Marketing
7
UVK Verlagsgesellschaft mbH
7
W. Kohlhammer GmbH
7
American Management Association
6
Erich-Schmidt-Verlag
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Springer Gabler <Firma>
6
USA / General Accounting Office
6
Uni-Taschenbücher GmbH
6
Universität Mannheim
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
more ...
less ...
Published in...
All
Journal of business research : JBR
928
Journal of retailing and consumer services
639
Industrial marketing management : the international journal for industrial and high-tech firms
605
SpringerLink / Bücher
439
Journal of strategic marketing
335
International journal of hospitality management
314
The journal of business & industrial marketing
273
Journal of the Academy of Marketing Science
267
The journal of services marketing
232
Journal of marketing
214
European journal of marketing : EJM
207
The service industries journal
203
Journal of marketing management : MM
194
Marketing intelligence & planning
187
Gabler Edition Wissenschaft
173
European Journal of Marketing
172
International journal of electronic customer relationship management : IJECRM
161
The journal of brand management : an international journal
160
Europäische Hochschulschriften / 5
158
Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
142
Journal of marketing communications
136
Psychology & marketing
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
Journal of travel and tourism marketing
133
International journal of contemporary hospitality management
129
Journal of retailing
128
Cogent business & management
127
Journal of hospitality marketing & management
125
Tourism management : research, policies, practice
124
Marketing Intelligence & Planning
123
Journal of service research : JSR
119
Journal of Business & Industrial Marketing
118
Journal of service management
114
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Services marketing quarterly
106
Springer eBook Collection
106
Springer eBook Collection / Business and Economics
104
Business horizons
103
more ...
less ...
Source
All
ECONIS (ZBW)
40,243
Other ZBW resources
956
USB Cologne (EcoSocSci)
774
RePEc
252
EconStor
89
BASE
67
OLC EcoSci
24
USB Cologne (business full texts)
10
more ...
less ...
Showing
61
-
70
of
42,415
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Strategische Allianzen im Luftverkehr : nachfragerorientierte Problemfelder ihrer Gestaltung
Netzer, Frithjof
-
1999
Persistent link: https://www.econbiz.de/10000683665
Saved in:
62
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
63
Creating new clients : marketing and selling professional services
Walker, Kevin
;
Ferguson, Cliff
;
Denvir, Paul
-
1998
-
1. publ.
Persistent link: https://www.econbiz.de/10000663825
Saved in:
64
Marketing : connecting with customers
Harrell, Gilbert D.
;
Frazier, Gary L.
-
1999
Persistent link: https://www.econbiz.de/10000664219
Saved in:
65
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Saved in:
66
Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank
-
1997
Persistent link: https://www.econbiz.de/10000634717
Saved in:
67
Angewandtes Kundenbindungs-Management
Bergmann, Katja
-
1998
Persistent link: https://www.econbiz.de/10000643834
Saved in:
68
Kundenorientierung mit System : mit Customer Orientation Management zu profitablem Wachstum
Homburg, Christian
;
Werner, Harald
-
1998
Persistent link: https://www.econbiz.de/10000646627
Saved in:
69
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
70
Marketing information systems
Mayros, Van
;
Werner, Michael
-
1982
Persistent link: https://www.econbiz.de/10000053088
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->