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Traditional retailers (bricks-and-mortar) have been continuously increasing online sales. However, not all retail companies were able to respond to the increasing sales with the same efficiency level as their competitors. This paper aims to propose a dynamic model - incorporating principles of...
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Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this claim by studying the effect of a national merger between two large Dutch supermarket chains on prices and on the depth as well as composition of assortment. We adopt a...
Persistent link: https://www.econbiz.de/10011833991
Assortment decisions are key strategic instruments for firms responding to local market conditions. We assess this claim by studying the effect of a national merger between two large Dutch supermarket chains on prices and on the depth as well as composition of assortment. We adopt a...
Persistent link: https://www.econbiz.de/10011846229