This research paper explores the mediating role of attitude towards the advertisement and attitude towards the brand, and moderating role of self-monitoring in the relationships between perceived humor in the advertisement and purchase intention of the customer. Survey data was collected from...

The purpose of this study is to investigate the ways of achieving Science, Technology and Innovation (STI) in UAE. Previously, sustainability within an entrepreneurship context has been related to economic viability as opposed to sustainability in its broadest sense. Through a survey research...

Purpose - This research paper explores the mediating role of attitude towards the advertisement and attitude towards the brand in the relationships between disparagement as a processing stimulus for humor in advertising and purchase intention of the customer.Design/Methodology/Approach - Data...

The purpose of this study is to investigate the ways of achieving Science, Technology and Innovation (STI) in UAE. Previously, sustainability within an entrepreneurship context has been related to economic viability as opposed to sustainability in its broadest sense. Through a survey research...

The data was collected through secondary research and Stock Exchanges sites were the source of information to collect the data of the companies. Total 40 companies were selected on the basis of Specialization Ratio (SR). Companies whose information were available and remained in the same...

The nature of the relationship between exports and country's economic growth has been one of the most debated topic in the recent past, yet with little consensus. Central to this debate is the question of whether strong economic performance is export-led or growth driven. This question is...

The study was done to find out the relationship that Devaluation and impartial diverse Real Exchange Rate had. The problem was to evaluate the effect of devaluation on economic climate. The Research paper treated two hypotheses, that devaluation was considerably attached to real exchange rate....

This paper concerns with the financial choice of debt capacity as the source of capital and its impact on growth of the firm. This paper investigates the relationship of debt to asset ratio and market to book ratio. Simple liner regression is used between book leverage and Growth. Financial data...

Pricing strategy is perhaps the most important factor for the company and the choice of the consumer about the particular product is also dependent on the pricing strategy used by that company. In this article few pricing strategies that firms can use and how they affect Consumer Buying Behavior...

This research paper mainly focuses on the identification of real issues prevailing in Pakistan economy and Business sectors through theoretical approach and literature available. Seven real issues have been identified and top of all is the ethnic clash and Islamic Militancy which have given...